Let’s Talk About Your Video

78431004-640x240Haven’t you noticed that people are really much more alike than they are different from each other? Haven’t you had the experience where you meet someone new at a party or a networking event, and after a few minutes of questions and answers, it turns out you have more in common with this person than you ever expected? “Where did you grow up?” “Oh! I have relatives there!” “My wife went to that school — do you know so-and-so?” This person — who was a TOTAL STRANGER just a few minutes ago — now you know them a little, and you trust them and maybe you’re starting to like them. They’re not a stranger anymore.

Why does that happen? HOW do we connect? Where is the magic?

Here is the secret (and it’s not much of a secret): It happens when you SHARE some part of yourself — even something little — because it gives the other person a chance to RELATE their own experience to the thing that you shared. If they can find some common ground with what you’ve shared — BINGO! You’ve just moved from the “stranger” category to the “potential friend” category in their mind.

This is the power of sharing something about yourself IN A VIDEO ON YOUR WEBSITE. When people watch that video, they’re finding out something about you that they can relate to, something that resonates with them in their own life … and your “know, like, and trust” factor instantly gets a HUGE BUMP. They become more open and receptive to your offer, and they are more likely to act on it. By simply introducing yourself and sharing a little bit of your “story” (like WHY you do what you do) you build credibility and (bottom line) increase your sales.

The benefit of doing this cannot be overstated — it’s HUGE! And the thing is, it’s not hard to do. People have a lot of preconceptions about video being complicated to shoot and requiring a lot of equipment and time, and there’s the lighting, and the editing, and wearing the right clothing and makeup. But we are experts at taking care of those details and making them NOT complicated. And where we really excel is at helping you prepare and deliver your MESSAGE … because that’s the most important thing … what you say, what you share, how you relate.

It’s not expensive, time-consuming, or scary to do this. We can work with you to create a polished one- or two-minute long video that will work for you 24/7 … while you’re away or even sleeping … yet you will still be there “meeting” people and breaking down the natural barriers of resistance to hearing your message and ultimately buying your product or service. Please send us an email or give us a call to get started!

You can’t afford to wait any longer.

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